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10 Business English Phrases for Sales Professionals

December 18, 2018

Vishaal: Hello Piyush. I am sure you have heard of BM English Speaking.

Piyush: Not really.

Vishaal: Well, we are a company that specializes in English Training. We have a line of products that are suitable for all your needs.

Piyush: Tell me a little more

Vishaal: Well, our training solutions range from classroom training to one on one, to Business, Leadership and Corporate training.

Piyush: How expensive are these training? Budget is a constraint.

Vishaal: We aim to come in low so that we can fit any budget you may have.

Piyush: So did this low price help you corner the market?

Vishaal: We focus on our customers and coming down in price was one way to show our preferred customers that we care about them.

Piyush: Oh Wow. So your company must have good contacts to get business.

Vishaal: Yes, we generate almost all our business through references and hence we don’t need to make cold calls to get more business.

Piyush: Great. So tell me, do you ever need to make a hard sell.

Vishaal: Not really. It’s not difficult to move our products. In fact, our “practice at home” Cue Cards sell like hotcakes.


  • line of products
    - a group or category of products that are similar to each other
  • come in low
    - to offer a low amount price for a product or service
  • corner the market
    - to dominate a particular market with your product
  • come down in price
    - to lower the price of one's product, to become cheaper
  • preferred customer
    - a customer who does much business with you and who you give special discounts to
  • have good contacts
    - to know people who can help you get a job or do some kind of business
  • make a cold call
    - to visit or telephone a potential but unknown customer from a list of people
  • a hard sell
    - a way of selling something that is very aggressive and uses much pressure
  • move a product
    - to sell a product
  • sell like hot cakes
    - to sell very quickly

We, at BM English Speaking Institute train freshers and middle-level managers, to speak English Fluently and Confidently. To know more about BM Advanced English Speaking Course